Homeliy

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Homiely.co.uk – Full-Featured E-Commerce Store for Home & Kitchen Essentials

Client Overview

Homiely is a UK-based brand under Shopping Centre Limited, offering premium-quality home and kitchen products at affordable prices. Their product catalog includes modern accessories like bread lames, knife sharpeners, proofing baskets, and ergonomic footrests.

Project Objective

To build a fully functional, secure, and user-friendly e-commerce store that provides:

A smooth shopping experience for users

Secure payment and checkout processing

High-converting design with trust elements

Efficient product and order management system

Key Features & Deliverables

✅ E-Commerce Store Setup
Built using WordPress + WooCommerce for full e-commerce capabilities.

Created custom product pages for:

Simple products

Variable pricing

Discounted (sale) items

Set up promotional banners like “Spring Collection”, “Home Office,” and limited-time countdown timers.

✅ Payment Gateway Integration
Integrated Stripe and PayPal as secure payment options.

Enabled credit/debit card payments and wallet-based payments (Apple Pay, Google Pay).

Tested all payment scenarios including refunds and multiple order flows.

✅ Sales & Promotions Features
Applied discount logic for up to 25% sitewide promotions.

Added sale tags and countdown timers to drive urgency.

Scheduled deals to run automatically, reducing manual admin work.

✅ Customer Engagement & Trust Building
Added a verified testimonials section featuring customer reviews.

Included a Mailchimp newsletter subscription form (footer + popup).

Note: Mailchimp plugin installed but inactive due to pending API key from client.

✅ User Experience & Shopping Assurance
Displayed key value points:

Secure Payments

14-Day Return Policy

Premium Quality Guarantee

Added product badges, trust icons, and a streamlined checkout interface.

✅ Responsive & SEO Optimized Design
Mobile-optimized layout for smooth shopping on all devices.

Used Imagify for image optimization and fast load times.

Added SEO meta tags and schema for enhanced search visibility.

Technical Stack

WordPress • WooCommerce • PHP 8.3 • Stripe/PayPal SDKs • Mailchimp • Elemntor  Builder 

Project Outcome

Homiely.co.uk now operates as a high-converting, performance-optimized e-commerce store with:

An intuitive shopping experience

Secure and efficient backend operations

Strong brand presence through design, trust elements, and user reviews

The site is fully scalable, ready for ad campaigns, seasonal sales, and newsletter promotions.

“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope