Car Adviser

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Car Adviser UK – Full Website Revamp with Advanced Tools & Speed Optimization (WordPress Project)

I successfully redesigned and optimized the Car Adviser UK website — a comprehensive automotive information hub that helps users across the UK with trusted resources on buying, selling, maintaining, and checking vehicle-related details. This project involved a complete rebuild on WordPress, with over 100+ structured pages, dynamic tool integrations, and advanced backend development.

🔧 Project Highlights:

• 🔁 Complete Website Revamp
  Migrated old layout to a modern, clean, and responsive design using WordPress and Elementor, ensuring an intuitive experience across all devices.

• 📄 113+ Pages Developed

  • 30+ SEO-optimized blog articles

  • 10+ custom interactive tool pages

  • Detailed comparison and review sections

  • Car buying/selling guides and finance resources

• 🧰 Custom Tool Pages with Live API Integration:
  Developed dynamic tools that fetch live data using external APIs:

  • ✅ ULEZ Checker

  • 🗺️ ULEZ Map Viewer

  • 🚗 Car Registration Checker

  • 📅 MOT Checker

  • 💸 Car Tax Status Checker

  • ⛽ E10 Fuel Compatibility Checker

  • 🔁 Car Sell Value Estimator

• 🔍 Advanced Search Filter in PHP
  Built a powerful Make → Model → Year dropdown filter in pure PHP, with dynamic population based on user input — ideal for car comparison and listings.

🚀 Speed & Performance Optimization:

To ensure a fast and smooth user experience, I performed extensive speed and performance optimization:

• ⚡ Minified and combined CSS/JS files

• 🗂️ Implemented lazy loading for images and scripts

• 🧹 Database cleanup and caching setup

• 📱 Core Web Vitals compliance for mobile and desktop

• 🧪 Tested with Google PageSpeed Insights and GTmetrix for improved scores

• 🧊 CDN and asset delivery enhancements for global performance

🛠️ Tech Stack Used:

• WordPress + Elementor

• PHP (for dynamic filtering & backend logic)

• REST APIs (for live automotive data)

• JavaScript (for interactive tool behavior)

• HTML5 + CSS3 (custom layout)

• SEO & Speed Optimization Plugins

🎯 Project Outcome:

This project resulted in a feature-rich, fast, and scalable automotive platform, providing UK users with everything they need in one place — from selling a car to checking MOT and tax. The site is now not only informative and easy-to-navigate, but also optimized for high traffic and SEO performance.

“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope